PLR - An Introduction

When you’re first breaking into the web writing business, all of the alphabet soup style acronyms can be a bit overwhelming. PLR, put simply, stands for Private Label Rights - a type of license that you sell along with your content. Depending on the individual restrictions you set, you are giving buyers the right to edit your content, redistribute it, submit it to article directories as their own, etc.

A pack of PLR articles is generally written with a specific theme in mind. They can be keyword based, or they can simply have the same general topic, such as dog breeding. You are essentially selling webmasters and article marketers a “skeleton” that they can use for their business writing. The articles are generally used as a branching off point for blog posts, new articles, - even ebooks and short reports. You’re saving the buyer time, as they are purchasing quality content that has already been researched - eliminating the most time consuming part of the writing process.

When you begin marketing PLR, be sure that you understand what rights you are selling along with your PLR packs. Take some time to browse through other products being offered - the WSO forum on the Warrior Forum is a great place to do this. Many marketers include their rights statement in the sales letter, allowing potential customers the chance to see what rights they are purchasing.

Another factor to consider when selling PLR article packs is how many licenses you will offer. The more limited the quantity, the more valuable the content. Consider limiting your offer to 50 packs or less for the best rate - marketers are very concerned about how many people will be starting their project with the same basic content.